The Business Growth Podcast

Unlocking Trust in Sales: How Relationship-Driven Branding Transforms Business

Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk.
Welcome to The Business Growth Podcast, where we explore ethical, sustainable strategies for business and personal growth. I’m Chris Hallett, your host, and today kicks off a new series on one of the most crucial aspects of your business: sales. In this episode, I reflect on my own journey from project management to entrepreneurship and the profound insights I’ve gained from relationships in sales, especially the psychology behind successful, trust-based sales processes.
I share a compelling story about my experience with David, a branding specialist and a self-proclaimed “sales prevention officer.” David’s approach to sales was unlike any I’d encountered—he never employed high-pressure sales tactics or pushed for a quick decision. Instead, he focused on truly understanding my vision and needs for my brand, crafting a solution that exceeded my expectations. Through trust, clarity, and a collaborative approach, David built a brand that not only stood the test of time but also set my business apart in a competitive field.
Key Takeaways:
Sales Without Selling: Sales doesn’t have to be a pushy or uncomfortable experience. As David demonstrated, focusing on the client’s genuine needs creates a natural buying environment.
Trust is Paramount: Building a trusting relationship is essential; clients are more likely to buy when they feel understood and valued.
Client-Centred Approach: Sales should empower clients to make confident decisions. When clients feel in control, they’re more likely to stay engaged and refer others.
Avoid Buyer’s Remorse: By ensuring clients buy solutions that genuinely serve their needs, you can prevent buyer’s remorse and cultivate long-term loyalty.
If you’re ready to transform your sales approach and unlock authentic connections with your clients, don’t miss this episode. Subscribe on Apple Podcasts or Spotify, leave a review, and share with friends who could benefit from a fresh perspective on ethical sales practices. Join me next time as we dive deeper into the psychology of sales and explore how you can apply these strategies in your business.
Find me on LinkedIn or Facebook to continue the conversation!
 

Strategic Branding with David Mitchell

Welcome to The Business Growth Podcast, where we explore the intersection of business growth and personal development to empower ethical and sustainable success. I’m your host, Chris Hallett, and in today’s episode, I’m thrilled to welcome David Mitchell, Marketing Director, President of Chemic Chase Chamber of Commerce, and Founder of The Marketing People. David shares his wealth of experience in strategic branding and marketing, helping businesses create impactful growth while achieving their goals.
In this episode, David and I reflect on our 15+ years of collaboration and dive deep into what it takes to develop a brand that doesn’t just exist but thrives. From his early days revolutionizing communications for BT to enabling entrepreneurs to retire early or build group companies, David reveals the strategic insights behind successful branding.
Key Takeaways:
A Brand is More Than a Logo: Many startups mistakenly think their brand begins and ends with a logo. David explains why a logo is just the tip of the iceberg, with brand strategy being the foundation that ensures consistent communication, tone, and positioning.
The Power of Research: Before creating a visual identity, it’s essential to analyze your business, audience, competitors, and market position. Skipping this step can leave your business misaligned or stagnant.
Points of Parity vs. Points of Difference: Understand what makes you fit into your sector (parity) and what sets you apart (difference). David shares how to uncover these elements and use them to establish authority and differentiation in the marketplace.
Consistency is Key: A well-crafted brand ensures all messaging—from your tone of voice to how your team answers the phone—aligns with your identity, helping build trust and recognition among your audience.
David’s perspective on branding as an ongoing process, rather than a one-time task, will change how you approach your business’s growth. Whether you’re a startup or an established business ready to rebrand, this episode offers actionable insights to help you stand out.
Tune in now to uncover how branding can transform your business!
 
Find more insights and a free eBook on goal setting at wavecommsgroup.co.uk.
 
 

Mastering Goal Setting: Turn Objectives into Achievable Milestones for Business Growth

Welcome to another episode of The Business Growth Podcast, where we empower business owners to create ethical, sustainable growth that impacts both you and your team positively. I’m your host, Chris Hallett, and in today’s episode, I’m diving into the crucial topic of goal setting and achieving in a way that can truly transform your approach to growth.
In this episode, I break down the key difference between goals and objectives. While objectives are often written as future hopes—something to achieve later—goals, like in sports, are binary. Either you've hit them, or you haven’t. I explain how focusing on goals as immediate, clear outcomes provides greater clarity and motivation.
We also dive into the power of aligning your conscious and unconscious minds. Your conscious mind sets the goal, but it's your unconscious mind that drives the action, like the crew on a ship following orders. Getting the two to work together can make a massive difference in reaching your goals.
Throughout the episode, I highlight common goal-setting pitfalls such as vague language, setting goals for others, or setting goals that are too small. I offer tips on how to overcome these barriers by being specific, setting big personal goals, and ensuring you have a clear goal-achieving process in place.
Key takeaways:
Understand the difference between goals and objectives.
Align your conscious and unconscious minds to drive goal achievement.
Avoid vague language; be specific and clear with your goals.
Set big, personal goals that excite and motivate you.
Develop a clear process for both setting and achieving your goals.
Be sure to subscribe to The Business Growth Podcast on Apple or Spotify, leave a review, and share with a friend. Let’s continue growing your business together!
Find more insights and a free eBook on goal setting at wavecommsgroup.co.uk.
 

Sustainable and Ethical Growth in 90 Days

Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk.
Welcome to the first episode of the Business Growth Podcast, In this special kickoff episode, I have the pleasure of interviewing Chris Hallett, a business growth specialist, about his unique approach to helping business owners create sustainable and ethical growth in just 90 days.
Chris shares his journey, starting from a pivotal experience in 2009 that broke him down but ultimately built him up. He talks about his transformative journey from unemployment and doubt to discovering Neuro-Linguistic Programming (NLP) and becoming an accredited business growth coach. This breakthrough led him to develop a powerful method to not only help businesses grow but to help business owners grow personally as well.
Chris reveals how he combined his expertise in digital marketing, coaching, and personal development to build a comprehensive 6M Growth Model. This unique framework allows him to tailor solutions to business owners based on their specific challenges, ensuring that each 90-day plan is customized to the needs of the business.
Key takeaways:
Mindset is key: Growth starts from within. Addressing imposter syndrome and limiting beliefs is often the biggest obstacle to success.
Bespoke solutions work best: Every business is unique. Chris’s 6M Growth Model assesses six key areas of business, creating a targeted 90-day plan that focuses on the weakest areas.
Sustainable and ethical growth: Growth needs to be ethical, aligned with your values, and built to last, not a quick, temporary win.
Don’t follow the crowd: Comparing yourself to others, especially on social media, can lead to distraction. Focus on your own vision and strategy for success.
Join us in this insightful episode as we dive into how Chris helps business owners achieve sustainable, ethical growth while overcoming personal and professional barriers! Tune in now and start your own journey to sustainable success.