Mastering SEO and Online Presence

Special Guest: Kelly Druitt

In this episode of The Business Growth Podcast, I sit down with Kelly Drewett, founder of KayDee Web, to discuss the power of SEO, content strategy, and the digital tools every business needs to grow online. Kelly breaks down SEO into simple, relatable terms—think of it as the “shop signs” of your business, guiding customers to what you offer while making your site easy to navigate for everyone, including those with impairments.

One of Kelly’s biggest insights is that effective SEO starts with understanding your customers’ search habits. Instead of just talking at your audience, write content that answers their questions and solves their problems. It’s about connection first, algorithms second.

For beginners, Kelly recommends tools like Google Search Console and WordPress plugins like Site Kit to monitor your site’s performance. Consistency in content creation is key—frequent updates prompt search engines to crawl and rank your site more effectively.

We also dive into DIY SEO tips, where Kelly emphasizes research. Learn the phrases your audience is searching for and build engaging, user-friendly websites that reflect their needs. While platforms like WordPress are SEO-friendly, Kelly warns against overly “code-heavy” builders that could hinder searchability.

Kelly and I also explore the role of AI in content creation. AI tools can be incredibly helpful for curating, summarizing, or repurposing content (like turning video transcripts into blog posts). But Kelly stresses the importance of balancing automation with creativity. Your content needs to reflect your unique voice—Google rewards originality and penalizes generic, unedited AI material.

Key Takeaways:

• Write for your audience first, not algorithms. Answer their questions.
• Tools like Google Search Console and Site Kit are must-haves for SEO beginners.
• Maintain NAP consistency (Name, Address, Phone) across directories and platforms.
• Host blogs on your domain to improve SEO.
• Use AI to assist—not replace—your creative process.

Kelly’s advice is clear: Deliver value-driven, unique content that resonates with your audience, and SEO success will follow.

 

Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk