Turning Content Into Profit

Special Guest  Jeff Herring

 

Chris Hallett’s free eBook on goal setting at wavecommsgroup.co.uk

 

In this episode of the Business Growth Podcast, I, Chris Hallett, have the pleasure of welcoming Jeff Herring from Content Profit Systems. Jeff is a content profit coach who empowers creators to transform their passion into profitable digital products. Our conversation traces Jeff's fascinating journey from traditional counseling to online entrepreneurship, famously dubbed his shift from the "couch to the mouse."

Jeff passionately emphasizes the critical importance of repurposing content, a strategy he has honed over his 18 years online. While some might declare "content is dead," Jeff insists that the demand for engaging, high-quality content remains ever-present. He provides valuable insights into the evolving landscape of content creation and the necessity for creators to pivot in response to industry shifts, highlighting the potential of platforms like Substack.

Together, we reflect on the mental challenges of remote work, the value of continuous learning, and the profound satisfaction derived from helping others through our online ventures. We also discuss how technology has revolutionized our work lives, enabling global connections and the flexibility of working from home.

One of the standout concepts from our discussion is the use of templates as a creative tool, likening it to the nostalgic fun of "Mad Libs" or "painting by numbers." Jeff shares how these templates can alleviate writer's block and allow creators to produce various outputs—from eBooks to courses—from a single piece of content.

Jeff further stresses the importance of adaptability in content creation, noting how his templates have evolved to incorporate AI tools like ChatGPT. He encourages listeners to view AI as an ally in content creation, highlighting that unique human perspectives will always be essential.

Packed with practical insights, this episode encourages listeners to embrace templates and AI to enhance their content marketing and business growth strategies. Jeff offers resources, including valuable templates available on his website, to help you implement these strategies effectively. Tune in for a wealth of actionable advice to elevate your content creation journey!